For some time now, CROCS has been recording record sales!
Indeed, since the brand's post-lockdown boom, the brand has been able to reposition itself in order to attract fans of these ugly shoes that we can (sometimes) be ashamed to love.
The plastic clog has gone from being a purely functional accessory to a must-have fashion product in your wardrobe! The brand even attracts famous designers for more and more collaborations. Christopher Kane and Balenciaga have also redesigned these plastic clogs in limited editions, which sold out very quickly, along with Post Malone, Bad Bunny, and Justin Bieber.
To quote Alice Pfeiffer: "It is an indoor shoe that embodies this new 'extimacy,' both this intimacy staged and this domesticated exterior."
One of the best ambassadors? The rapper Nicki Minaj, who caused a stir on social media by posting several photos of herself wearing pink and black Crocs accessorized with Chanel pins!
Another fun fact: Thanks to super-hyped collaborations with celebrities like Justin Bieber, these plastic clogs even ended up at the Oscars!
But the question is, are these clogs still as comfortable as ever? The answer is YES!
Whether it's a clog, a heel, or a sandal, a Croc is still a Croc!
These are made of a material called "Croslite," specially created for this brand and made essentially of resin. This material is thermoformable: molded to become a shoe, it follows the shape of the foot. Flexible and light, it is also antimicrobial and anti-perspirant.
