For some time now, CROCS has been recording record sales!
Indeed, since the brand's post-confinement boom, the brand has been able to reposition itself in order to attract fans of these ugly-shoes that we can (sometimes) be ashamed to love.
The plastic clog has gone from being a purely functional accessory to a must-have fashion product in your dressing room! The brand even attracts famous designers for more and more collaborations. Christopher Kane and Balenciaga have also redesigned these plastic clogs, in limited editions, sold very quickly with Post Malone, Bad Bunny and Justin Bieber.
As to quote Alice Pfeiffer: "It is an indoor shoe that embodies this new "extimacy", both this intimacy staged and this domesticated exterior "
One of the best ambassadors? The rapper Nicki Minaj, who has caused a stir on the networks by posting several photos of herself wearing pink and black Crocs accessorized with Chanel pins!
Another fun fact: Thanks to super hype collaborations with celebrities like Justin Bieber, these plastic clogs even ended up at the Oscars!
But the question is, are these fangs still as comfortable as ever? The answer is YES!
Whether it's a clog, a heel or a barefoot, a croc is still a croc!
These are made of a material called "Croslite" and specially created for this brand, made essentially of resin. This material is thermoformable: molded to become a shoe, it follows the shape of the foot. Flexible and light, it is also anti-microbial and anti-transpirant.