YMC was founded in 1995 by Jimmy Collins and Fraser Moss. Through its menswear, womenswear, and unisex designs, the brand has built a reputation for its distinctive creative vision.
Its name, inspired by a quote from renowned industrial designer Raymond Loewy – “You must create your own design style” – serves as both a philosophy and a call to action. Drawing from the aesthetics of traditional workwear and military uniforms, Collins and Moss set out to craft understated, functional garments designed to stand the test of time.
More than 25 years on, YMC continues to channel its deep knowledge of subcultures, music, and the arts – including post-punk DIY spirit and counterculture influences – into collections that are both wearable and forward-thinking, effortlessly capturing the zeitgeist.
