This spring, Sasu Kauppi, the Finnish fashion designer, is bringing his dynamic style and enthusiasm for vintage sportswear to Karhu's lifestyle collection as the new creative specialist. With extensive design experience, Kauppi will be the driving force behind various KARHU projects, including future concepts, graphic design, pattern making, and collaborations on footwear and apparel. Kauppi's rich background in fashion design and teaching will be instrumental in revitalizing KARHU's lifestyle line. After graduating from Central Saint Martins in London with a master's degree in menswear studies, Kauppi established his own successful brand, which quickly gained the attention of Japanese retailers and was sold in fashion boutiques worldwide. Kauppi's career reached new heights when he was noticed by Kanye West's YEEZY clothing line, where he was hired as a consultant and ultimately became the head designer of menswear. Today, Kauppi has returned to his roots in Finland, launching his own brand, SSSU by Sasu Kauppi.