In 1957, Yvon Chouinard, an American with a passion for climbing, decided that his equipment was not strong enough and so he created his own! This is the beginning of the Patagonia brand! Indeed, Patagonia is a Californian company of eco-designed technical clothing! Each year, Patagonia donates 1% of its turnover to NGOs whose goal is to protect the environment! Patagonia's objective is to make people think about hyper consumption, and therefore propose "high end" pieces that will last over time!